You’ve found the best keywords for your niche. You’ve optimized your titles and body copy. Your XML sitemap is good to go.
And still, despite your best efforts, you’re not creating the traffic you want. You can’t seem to get ahead of your competitors in the Google SERPs.
Does any of this sound familiar? If so, don’t despair. Improving your site’s SEO is an important marketing goal, and it takes a lot of time to get it right.
To help speed up the process, here are five proven SEO hacks that will drive more traffic to your site.
1. Use Internal Search Data For Keyword Ideas
Why do visitors use the search bar inside your site to search for content? Most likely, it’s because the content they’re seeking isn’t readily obvious.
If you track these internal searches, you’ll have a fresh supply of keywords you know your customers are seeking.
Better yet, use these new keywords to create more relevant content on your site. This will help to satisfy both your visitors and search engine results.
2. Use Smaller Images
Many websites have issues with very large images on the homepage. Some web designers fail to consider the file size and resolution of the photos they load.
Because huge photos slow your site down, this can spell SEO disaster. The easiest way to fix the problem is to optimize each of your images to a smaller size and then re-upload them.
To check file sizes, use a free tool like Web Page Test. Have your designers optimize them and also get them in the habit of doing so with all future images.
3. Capitalize On Link-Building Opportunities
Link signals are one of the most important SEO ranking factors.
The problem is that organic link building takes time. Your site needs to have a lot of valuable content that influencers want to link to.
Look for these opportunities to successfully network and build links:
- Local business sites
- Yelp and other online directories
- Chambers of commerce
- Local newspapers and magazines
4. Find Valuable Keywords from Social Media and Forums
Want a sure way to get ahead of your competitors? Start monitoring forums and social media platforms within your niche.
What are people talking about? What recurring questions or concerns do you notice? Become an authority by finding a way to work the answers into your site.
Being the first to have this information can give you an edge over your competitors. It will also help your rankings and drive more traffic to your site.
5. Fix NAP Inconsistencies
This is one of the simplest but often overlooked SEO hacks.
Did you know that more than 40% of listings in local business directories contain errors? It’s vital that your NAP (business name, address, and phone number) be consistent across every site that lists it.
You can monitor these listings through rank tracking software. Anytime you find an inconsistency, contact the site owner and ask them to correct the information.
SEO is a tricky world to navigate. With these handy SEO hacks, however, you’ll soon see more traffic coming to your site.
Would you like to discuss your online marketing goals with a professional? We invite you to contact us at SiteTrustee with any questions you have.