It’s a well-known fact that user’s don’t spend much time on a website before getting bored and going off to find something else to occupy their time.
You need to hook them in and keep them wanting more so that they’ll stick around long enough to learn about your company and the product you’re trying to sell. If your customers get overwhelmed with too much information at one time, chances are they’ll feel confused and frustrated.
There’s a kind of balance each website needs to find that shares information with its users while staying interesting and relevant at the same time.
Some times websites are far too heavy-handed when it comes to trying to share vital information with their customers. This kind of data density can really make it difficult for customers to parse what it is they’re trying to read.
Continue reading to learn more about how to keep this from happening with your own customers!