A four step method to discover what visitors who don’t convert are really doing on the site Metrics that reveal effectiveness of marketing efforts Insights to apply toward next strategy
Step One: Define the Project
Define specifics that need to be learned
Define the metrics needed to provide insights
Identify the tools to be used
Step Two: Implementation
Implement metrics tracking for site
Monitor for predetermined period of time
Step Three: Review/Adjust
Review collected data and make recommendations
Adjust metrics/tracking to deepen understanding
Monitor adjusted metrics for predetermined period of time
Step Four: Analyze Collected Data
Analyze collected data
Perform an Analysis Review
Make recommendations
*Site Requirements Google Analytics running for a minimum of six months Monthly site traffic average over six months of 10,000+
Discover What Users Are Doing On Your Site
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