Conversion Insights

Conversion Analysis

Website Conversion Insights

  • A four step method to discover what visitors who don’t convert are really doing on the site
    Metrics that reveal effectiveness of marketing efforts
    Insights to apply toward next strategy
Step One: Define the Project
  • Define specifics that need to be learned
  • Define the metrics needed to provide insights
  • Identify the tools to be used
Step Two: Implementation
  • Implement metrics tracking for site
  • Monitor for predetermined period of time
Step Three: Review/Adjust
  • Review collected data and make recommendations
  • Adjust metrics/tracking to deepen understanding
  • Monitor adjusted metrics for predetermined period of time

Step Four: Analyze Collected Data

  • Analyze collected data
  • Perform an Analysis Review
  • Make recommendations
*Site Requirements
Google Analytics running for a minimum of six months

Monthly site traffic average over six months of 10,000+

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