Since the dawn of the internet, websites have become the standard for a company’s online presence. The internet continues to evolve, but not everyone’s website is up to date. When was the last time you reviewed it, updated it, and promoted it? Or is your site static like a stack of brochures? If you haven’t had a look at your website lately, you could be leaving a lot of money on the table. Or you could be hemorrhaging money if your site is not up to modern standards. Let’s look at the high cost of not reviewing your site.
A Bad First Impression
Today, your website is the de facto first impression most people have of your business. Even if you meet someone face-to-face at a networking event, the first thing they’ll do when they want to learn more is visit your website.
If your website is poorly designed or looks unprofessional, you’re not likely to get a follow up. Fewer views will convert to customers. You want your website to represent who you are as a business, and the more professional, the better.
Out of Date Content
Imagine someone visits your site to learn more about who you are and what you do. You have a blog, but the last post was sometime in 2015. Is the site visitor going to think that you’re a subject matter expert? Are they going to be convinced that you are keeping up with your own industry?
Not only should you regularly update your copy to better reflect where you are today, you should pay special attention to your content. Search engines will use updated content to help index your site, which can bring more people through your doors. People will visit your blog to get answers to their questions and recognize you as an expert.
Frustration in Lack of Function
A big buzz in web design right now is user experience or UX. It’s the way real people interact with websites that matters. When someone visits your website for the first time, what do they see? Does it take a long time to load? Are there too many things demanding their attention?
The average time people spend on a website is surprisingly short. You know it, and you’ve done it too. You skim to see if there is anything relevant and you move on. If information isn’t presented in an immediate and engaging way, no one is sticking around on your site either.
Of course, not reviewing your site could mean something far worse than just not getting the views you want. What if there are hidden security risks that can impact not only your business but anyone who visits your site. Spam is the least of it, and stolen personal information could be the worst.
What if someone gets a virus from a link on your site you didn’t even know was there? Not only can it happen, it happens often. Reviewing your site may be even more critical than making a good first impression.
The money you save by not doing a lot of additional work on your website may not be worth it if you’re unable to generate business through the platform. And the cost could be devastating if it becomes a security risk. A site audit from a reputable company will be pennies compared to what you could be losing. Are you willing to gamble with that?
Call SiteTrustee for a site audit today.